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21 JULY 2020



Three ways to build your construction business between jobs

Australia is investing considerably in boosting construction industry employment, and fast-tracking construction investment and approvals to aid in the economic recovery from COVID-19. However, it’s inevitable that some construction industry jobs will be lost and some work will slow down until these stimulus measures take effect. 

For construction businesses that find themselves between jobs or with smaller project pipelines, now could be a great time to invest in activities to grow your brand, and strengthen business operations for when life returns to ‘normal’. 

Here are three ways to build your construction business between jobs. 


  1. Digital marketing and strategy 

It can be hard to find time for marketing when business is booming. But when work is slow it's a great time to inject a little time and investment into growing businesses behind the scenes. 


Strategic Planning

The way we do business – especially during COVID-19 – is constantly changing. Businesses are adapting to new rules and regulations and responding to changing demand. The pandemic also brings a new set of challenges around how we service customers and take products to market. 

Business and marketing strategies need to be reviewed and revised often even during normal operations – but strategic planning is even more pertinent during times of perpetual change.


Website Refresh

With limitations on face-to-face customer interactions, online transactions have soared - according to Australia Post, by as much as 80% compared to this time last year. Construction businesses can’t deliver construction work online, but websites can attract new customers and create new opportunities – so with huge growth in website traffic it’s crucial to keep these important marketing platforms up to date. 

Here are some important questions to ask:

  • Does your website reflect changes to the way you do business? 
  • Have your products and/or services changed?
  • Do your contact details or team members need updating? 
  • Will small changes suffice – or is it time for a total website refresh?

  1. Building (virtual) relationships


With more than four fifths of workers globally living in countries that have been affected by full or partial lockdowns, it may seem like a strange time to be building and fostering relationships.

But in actual fact, it’s a great time to be reaching out and connecting with customers – many of whom may also be in lockdown or in limbo between jobs. It’s likely that many customers have also been affected by the pandemic, and may be looking for ways to connect with their network and grow their business too.

Here are some examples of ways to build relationships during COVID-19:


Reach out

Call or send an email. Or why not pop something more creative in the post? It may take a little longer to arrive, but a postal “hello” makes a nice change to a letterbox full of bills. 

Virtual networking

Networking often happens over coffee, or a plate of something tasty. Whilst it may be harder to meet in person right now, there’s nothing stopping us from raising a virtual mug - or fork! 

Really get to know your customers

When we make calls from our home office (or lounge room!) we are inviting people into our homes. Why not take these conversations a little beyond business and find how customers and suppliers are really getting on – how are they navigating these strange times?

Hearty conversations are beneficial to our health and wellbeing, and can help us to build stronger business relationships too.


  1. Time to upgrade?


If you’ve been looking for the right time to upgrade any part of your business – your facilities, business systems or other technology – perhaps there is no time like the present?


Investing in technology now could make doing business more time or cost-efficient when work picks up again.


If traffic to your place of business is slower right now, it could be a good time for a facelift. Renovating now will prevent disruption to business when workload resumes, and you may have more time to manage capital works right now too. Coates Hire continues to provide a wide range of hire equipment for large and small projects, with same day delivery available in many locations.

Brand building and operational enhancing activities like these can help construction businesses to bounce back faster when work returns to normal – and they may help to boost the economy, creating opportunities for other trades and professional services too. 

For all your equipment hire needs contact Coates Hire today. Or find your local branch.


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