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Between the posts

When the AFL came to Ballarat, Coates Hire made it possible

When the AFL was played in Ballarat on May 11, the ability of Australia’s biggest footy code to stage matches in the regions was supported by Coates Hire.

The game between the Brisbane Lions and Western Bulldogs at Mars Stadium attracted 9,039 spectators, at a sports venue that was dressed up with yellow and white marquees to mark elite footy coming to the goldfields region. The temporary infrastructure required to stage such a match was provided to the Australia Football League by the Ballarat branch of Coates Hire.

The Western Bulldogs 13.14 (92) defeated the Brisbane Lions 11.10 (76) on a cold afternoon, at an oval that has been the home ground for the North Ballarat Football Club since 1882.

“We have a long relationship with the AFL,” says Coates Hire Regional Sales Manager – Victoria, Harry Kinsella. “We support all the Grand Final activities in Melbourne and when the AFL takes pre-season matches to the bush, or regular season matches to the regions, we offer the national network and the servicing required to support a major sporting event.”

Coates Hire has a national network of 130 branches and around $1.7 billion in assets for hire, and at the Ballarat footy it provided two generators, a ticketing booth, crowd control barriers, a knuckle boom and a scissor lift, supplied to the Australian Football League, the Ballarat City Council and regional broadcaster, NEP.

Kinsella says the scissor lifts and knuckle booms were used for broadcast cameras, and the ticketing booth and generator was used by the City Council in the nearby showgrounds. He says Coates Hire utilises its branches to service large contracts, which retains employment and economic activity in the region.

“The Bulldogs-Lions match was serviced by the eleven men and women at the Ballarat branch,” says Kinsella.

“Coates Hire is a national company with strong regional operations. When a major sporting code like the AFL wants to stage matches outside the major cities, we have the equipment to support them.”

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