CEO Murray Vitlich outlines his vision for Coates

CEO MURRAY VITLICH SPOKE TO INTERNATIONAL RENTAL NEWS ABOUT THE FUTURE OF COATES

Coates CEO Murray Vitlich recently spoke with International Rental News about our rebrand and vision for the future, including growing our Engineering Solutions and Industrial Solutions offerings. 

“No amount of advertising is going to convince an engineer that ‘Coates Hire’ is the company they should be talking to.

“But allowing them to understand that we’ve got a team of 50 designers and engineers who work can work with their teams to provide an expert solution, then that’s a value add that we should be promoting. We can help them with their tender design to take costs out of the business and help them win the tender,” Murray said.

In the wide-reaching interview with IRN's Managing Editor Murray Pollok, Murray also discussed our digital transformation, approach to sustainability and fleet investment priorities.

Read the full interview here