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‘See It. Be It.’: Introducing Coates’ new Diversity & Inclusion initiative

To celebrate the launch, Coates is shining the spotlight on some of its inspiring female employees throughout March.


Coates is thrilled to announce the launch of a new Diversity & Inclusion initiative – ‘See It. Be It.’. Launched on International Women’s Day on Friday, March 8, the initiative showcases female representation at Coates and highlights career pathways within the organisation. It also aims to inspire more Australians to pursue rewarding careers within construction and heavy industry.

“We’re excited to launch our ‘See It. Be It.’ initiative to champion diversity and inclusion in construction and heavy industry. Construction is the most male-dominated industry in Australia, so it's important to provide visible pathways for women and ensure that everyone, regardless of gender, sees themselves reflected in our industry,” says Murray Vitlich, Coates CEO.

IWD

Creating an inspiring visual narrative

To kick-off the initiative, Coates conducted two photo shoots in Sydney and Melbourne featuring some of its female employees. The women represented a diverse range of roles at Coates, including 1st Year Electrical Apprentice, 2nd Year Mechanical Apprentice, Technical Engineer, Solutions Specialist – Pumps & Fluid Management, Branch Supervisor, Hub Manager, Area Manager, Customer Service Coordinator, Account Manager, Major Project Manager, Driver, Contracts Accountant, General Manager – Industrial Solutions, and National Manager – Environment & Sustainability.

Award-winning photographers Renee Nowytarger and Nicki Connolly captured authentic, strong and confident images of the women in their work environments, highlighting the diverse talents, skills and contributions of women at Coates and challenging gender biases and stereotypes.

IWD

“For too long, construction and heavy industry has been perceived as a field for men,” says Murray. “We hope that by seeing these amazing role models in action, and reading their stories on our social media channels, Coates can encourage more women to consider and pursue careers in male-dominated industries, and particularly the construction industry. For the coming generations of engineers, electricians, mechanics and project managers to step into the world we work in, it is essential that first they can see it’s possible.”

The photos, stories and behind-the-scenes videos will feature on Coates’ social media channels on International Women’s Day and throughout March. Additionally, the photos will be used for broader marketing initiatives, ensuring Coates’ commitment to showcasing imagery that authentically represents its workforce, industry and society at large.

Coates’ ongoing commitment to diversity

While progress has been made to increase female representation in heavy industry, women still only make up 13.3%1 of the construction workforce in Australia.

Elise Manns, Executive General Manager for People & Safety at Coates, says the company is committed to driving greater diversity within its own ranks and the wider industry.

“When you come across one of our branch managers, project managers, engineers, or any role within our business – there’s a 22%2 chance that person is a woman, which is well ahead of the industry average,” Elise says. “At Coates, we’ve set a goal of 25% female representation by 2025. While there are some issues that still need to be addressed, we’re encouraged by our progress.”

IWD

Coates was recognised for its efforts to actively promote and encourage female participation in construction at last year’s NSW National Association of Women in Construction (NAWIC) Awards for Excellence, winning the Crystal Vision Award. “I’m delighted that we’ve now been nominated for the award at NAWIC’s National Awards this year,” says Elise.

Other significant milestones achieved by the company over the past four years include:

  • Empowered 85 women through four cohorts of the Leadership, Excellence and Performance (LEAP) program

  • Elevated female representation across all roles, including 78 leadership positions

  • Improved policy and procedures around parental leave

  • Launched women’s development and networking workshops

  • Enhanced hiring practices to promote inclusivity.

“While we celebrate these achievements, we remain committed to driving change within the industry, pushing boundaries and thinking differently,” says Elise. “We know that visibility is key to empowering women to pursue their dreams, which is why we’re so excited to launch ‘See It. Be It.’.”

Sources

1Australian Government Labour Market Insights | Construction

2Current representation of roles filled by women at Coates (22.2% as at 01.03.24)

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